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There is a certain tenacious quality about Baby Boomers. They are the collective “Peter Pan” of the 21st Century. You can’t even fathom how much money this generation has generated in the area of anti-aging. First of all, baby boomer women (and lots of men too) refuse to let their hair turn gray. On the flipside, some of them go for that chic Anderson Cooper look (women too). We don’t want wrinkles, eye bags or hairy eyebrows either.  If you are looking for a new venture, consider something geared to the baby boomer. If it’s more convenient, makes you feel better or look younger a baby boomer is looking for it!